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Men Dominate Olympics TV Coverage
A new analysis of NBC’s prime-time Olympics coverage shows male athletes receive more air time than women,…
Team Colors Don’t Run in Reporting Squad
The racial chasm between professional athletes and the people who write about them feels like a historical anomaly.…
Oprah and the Downfall of American Society
A journalism professor finds a straw woman on daytime TV and, in the name of scholarship, knocks her right down.
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Weathercasters Change With the Climate
Written by: William Yelles, Monday 11 February 2008 - 17:38 PM 
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TV weathercasts will be taking on a scientific bent for the better, a journalism lecturer forecasts.
Analysis of Super Bowl Ads
Written by: Mike Traphagen, Wednesday 06 February 2008 - 22:50 PM 0 Comments
Scientist Lisa Haverty boasts Budweiser’s mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Written by: Mike Traphagen, Saturday 02 February 2008 - 00:12 AM 0 Comments
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers’ brand recognition.
Topics
- 1 The Bottom Line for Nonprofit News
- 2 Films: Preserving 'Everyday People'…
- 3 Why Miller-McCune and Why Now?
- 4 Local News: If It Bleeds, It Shouldn't…
- 5 Tracking the Anti-Christian Fundamentalist…
- 6 Oprah and the Downfall of American…
- 7 Building Self-Esteem from the 16th…
- 8 Will Someone Get the Lights? Preserving…
- 9 Two to Tango: Media Overlooks Secular…
- 10 Meet the Editors of Miller-McCune