Roy D. Adler
The late Roy D. Adler was a Fulbright professor and the area coordinator of marketing at Pepperdine University in Malibu, Calif. Educated at Bucknell University, he received his Ph.D. in marketing from the University of Alabama and is a licensed psychologist. He had been an Army officer, a marketing executive at Procter & Gamble, a coach of seven Olympic athletes, a participant in the Cannonball Run and the chief researcher for Jerry Springer. He was also the author of four books and dozens of articles. Adler was a distinguished fellow of the Academy of Marketing Science, one of only 40 in the world.
Profit, Thy Name Is … Woman?
The consistent correlation between women executives and high profitability.
Counting on the Middle Class
Pepperdine University marketing professor Roy Adler helps U.S. businesses take some of the guesswork out of finding customers around the world.
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from the source
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The wage gap between the sexes in America has been closing much faster than anyone realized, but that’s tempered by learning it’s been much wider than measurements had shown.
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New research finds listeners judge symphonic music differently when they’re told the conductor is a woman.
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Transportation used to be one of the few guaranteed areas of agreement when ideology trumped pragmatism in D.C. But that’s no longer the case.
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New research suggests less-creative people do more innovative thinking when they are told individualism is the norm, and instructed to conform.
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A lot of people say they watch the Super Bowl mostly for the ads. But it turns out a good game surrounding those ads makes them seem better.
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After decades of obstacles hindering the voting process, new laws will allow overseas and military voters to submit their votes in time for the 2012 election.
Neglected Tropical Diseases Neglected No More?
World health leaders announce coordinated push to eradicate or control neglected tropical diseases.
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A survey of award-winning children’s picture books from 1938 to 2008 suggests our increasing estrangement from the natural environment.
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Rather than moaning about too many cars on the road, the Ridesharing Institute says the real key to battling traffic congestion and pollution is filling empty passenger seats.
