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Archive for Television
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Weathercasters Change With the Climate
Written by: William Yelles, Monday 11 February 2008 - 17:38 PM 
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TV weathercasts will be taking on a scientific bent for the better, a journalism lecturer forecasts.
Analysis of Super Bowl Ads
Written by: Mike Traphagen, Wednesday 06 February 2008 - 22:50 PM 0 Comments
Scientist Lisa Haverty boasts Budweiser’s mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Written by: Mike Traphagen, Saturday 02 February 2008 - 00:12 AM 0 Comments
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers’ brand recognition.
TV Can Turn Public’s Dial
Written by: Tom Jacobs, Wednesday 30 January 2008 - 20:56 PM 0 Comments
Research suggests entertainment programming on television can and does influence viewers’ opinions on public policy issues.
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- 1 Total Recall … Or At Least the…
- 2 Baseball's Best Teams Are ...
- 3 A Prophylactic for Free Speech?
- 4 Bill of Goods: The World's Biggest…
- 5 Does Education Really Make You…
- 6 Caution: NAFTA at Work
- 7 The Lessons of Gloucester, or It's…
- 8 Environment Becomes Heredity
- 9 Should the Government Make Us Happy?
- 10 Films: Preserving 'Everyday People'…