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Being Green: A Capital Idea
Written by: Michael Todd, Wednesday 04 June 2008 - 15:39 PM 
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Let's trot out ol' Kermit once again: It ain't easy being green. That's the usual (but certainly not universal) knock for companies that say they want to be good environmental stewards but at the same time have to answer to investors whose idea of green stewardship pertains pretty exclusively to dead presidents.
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