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Archive for Memory
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The Best Things in Life are Z’s
Written by: Lindsey McCormack, Thursday 31 July 2008 - 09:00 AM 
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Sara Mednick pits the world’s No. 1 stimulant against napping in a test of memory.
Total Recall … Or At Least the Gist
Written by: Tom Jacobs, Thursday 08 May 2008 - 05:00 AM 1 Comments
Two Cornell psychologists found we have two separate systems for memories, which helps explain how we can "remember" things that never happened.
Pills or Practice? Boosting Brain Power
Written by: Amy R. Ramos, Thursday 01 May 2008 - 12:08 PM 0 Comments
Our Tom Jacobs wrote in March about plagiarism and fraud among writers and academics, referring to it as a "doping scandal" in the world of letters. The term was meant to be a metaphor, but as it turns out, there may be greater use of performance-enhancing drugs going on in intellectual circles than one might expect.
Analysis of Super Bowl Ads
Written by: Mike Traphagen, Wednesday 06 February 2008 - 22:50 PM 0 Comments
Scientist Lisa Haverty boasts Budweiser’s mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Written by: Mike Traphagen, Saturday 02 February 2008 - 00:12 AM 0 Comments
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers’ brand recognition.
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- 1 Total Recall … Or At Least the…
- 2 A Prophylactic for Free Speech?
- 3 Caution: NAFTA at Work
- 4 Does Education Really Make You…
- 5 Baseball's Best Teams Are ...
- 6 The Lessons of Gloucester, or It's…
- 7 Should the Government Make Us Happy?
- 8 See It — and Believe It or Not
- 9 Environment Becomes Heredity
- 10 Did Archimedes Solve Our Energy…