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Affirming the Benefits of Negative Campaigning
Written by: Amy R. Ramos, Tuesday 18 March 2008 - 11:02 AM 
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Now that Hillary Clinton's "3 a.m. insistently ringing red phone" commercial has achieved political advertisement hall-of-fame status, political scientists John Geer and Ken Goldstein argue in a Los Angeles Times op-ed piece that negative campaign ads — far from being the scourge that most commentators make them out to be — energize…
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