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Campaigns Edging Onto Prime TIme
Written by: William Yelles, Monday 09 June 2008 - 09:27 AM 
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Sen. John McCain and Sen. Barack Obama both appeared in taped messages on the Lifetime drama series Army Wives last night.
Affirming the Benefits of Negative Campaigning
Written by: Amy R. Ramos, Tuesday 18 March 2008 - 11:02 AM 0 Comments
Now that Hillary Clinton's "3 a.m. insistently ringing red phone" commercial has achieved political advertisement hall-of-fame status, political scientists John Geer and Ken Goldstein argue in a Los Angeles Times op-ed piece that negative campaign ads — far from being the scourge that most commentators make them out to be — energize…
Analysis of Super Bowl Ads
Written by: Mike Traphagen, Wednesday 06 February 2008 - 22:50 PM 0 Comments
Scientist Lisa Haverty boasts Budweiser’s mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Written by: Mike Traphagen, Saturday 02 February 2008 - 00:12 AM 0 Comments
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers’ brand recognition.
Lies and Campaign Advertising
Written by: Amy R. Ramos, Tuesday 29 January 2008 - 17:27 PM 0 Comments
Negative campaign ads are good for us. Despite our claims that we detest them, research shows we eat them up.
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- 1 Total Recall … Or At Least the…
- 2 A Prophylactic for Free Speech?
- 3 Caution: NAFTA at Work
- 4 The Lessons of Gloucester, or It's…
- 5 Does Education Really Make You…
- 6 See It — and Believe It or Not
- 7 Should the Government Make Us Happy?
- 8 Did Archimedes Solve Our Energy…
- 9 No Easy Solution
- 10 Red Meat: A Healthy Choice?