Roy D. Adler < Back to Writers
Roy D. Adler is a Fulbright professor and the area coordinator of marketing at Pepperdine University in Malibu, Calif. Educated at Bucknell University, he received his Ph.D. in marketing from the University of Alabama and is a licensed psychologist. He has been an Army officer, a marketing executive at Procter & Gamble, a coach of seven Olympic athletes, a participant in the Cannonball Run and the chief researcher for Jerry Springer. He is also the author of four books and dozens of articles. Adler is a distinguished fellow of the Academy of Marketing Science, one of only 40 in the world.
Also by this Author
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Counting on the Middle Class
Pepperdine University marketing professor Roy Adler helps U.S. businesses take some of the guesswork out of finding customers around the world.
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